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Professions find new ways to account for themselves.

Europe Intelligence Wire

| March 11, 2004 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Irish Independent)

AN increasingly competitive environment for professional services hasresulted in accountancy and legal firms taking a heightened interest in marketing.

PM Forum Ireland, part of a worldwide network, was formed 18 months ago and now hasaround 50 members who are working to improve marketing for the professions.

Adrienne Regan, chairperson of PM Forum, said: "In a more competitive environment, this has to be top of mind on a daily basis with practitioners. There is no room forcomplacency."

Basic principles of marketing apply to these professions, but according to Ms Regan - who has previously worked in-house with a…

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