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One awesome adventure.(My Turn)

The Sporting News

| March 08, 2004 | Vitale, Dick | COPYRIGHT 2004 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

What if Dick Vitale, basketball coach, hadn't become a basketball broadcaster 25 years ago? I would be dead today (the ultimate ziggy!).

You've got to understand, sports were my life. Growing up in Jersey, I could name every player on the Yankees, Dodgers and Giants. I was a big baseball fan. My plan was to graduate and coach basketball, my impossible dream. Friends told me, "Richie! Face reality, man! You don't know anybody!" But my parents--factory workers without formal educations but with doctorates in love--simply told me not to believe in "can't."

I guess the only thing that fascinated me besides sports was criminal law. In highschool, I would go down to the Bergen County Courthouse and watch all the great lawyers, imagining how it was to be in front of a jury. If only I'd been a better student instead of sitting in the back of the classroom reading Dick Young's notes columns.

In 1969, I was coaching at East Rutherford (N.J.) High School and teaching sixth grade, sending letters to the Bucknells, Lehighs, Lafayettes and, as my buddy Howard Garfinkelof Five-Star Basketball Camp fame would say, getting more rejections than the Harvard dean of business dishes out. All of a sudden, Rutgers gave me a chance. I went to the University of Detroit in 1973, we went to the NCAA Tournament, and then I was coaching the Detroit Pistons! Man, I was living the dream.

And on November 8, 1979, a guy walked into my house and said I was fired. I was a lost soul.

Right away, I was contacted by business people. They told me, "Dick, you'd be great in sales. You're a natural. My God, with your energy, you'd make millions." I had offers from the auto industry, computer companies, corporations, insurance companies, rich people and alums. My wife told me to give it a shot. But those offers meant nothing to me. I wasn't a salesman! (Unless you count the jobs I had as a kid at a Modell's sporting goods store and selling produce at a supermarket, or what you must do as a coach at a school with limited exposure to get players. We were recruiting head-to-head against Michigan and Michigan ...

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