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The New Yorker

| March 01, 2004 | Caldwell, Christopher | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A radio producer in Washington, D.C., got a promotion a few years ago on the grounds that he was a "good decision-maker." Self-deprecating to a fault, he reminded his bosses that many of the decisions he'd made since joining the station hadn't exactly worked out. They didn't care. "Being a good decision-maker means you're good at making decisions," one executive cheerily told him. "It doesn't mean you make good decisions."

This boss figured that the station had less to fear from periodic screwups than from the day-in, day-out paralysis of someone too cowed by choice to choose at all. He had a point. A few decades of research has made it clear that most people are ...

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