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(From South China Morning Post)
Byline: Carolyn Ong
Leading search engine Google is reaching out to China's growing audience for internet adverts.
The company is expanding its AdWords search listings to include Chinese interfaces and new currency payment options.
Advertisers on Google can now buy and manage their AdWords campaigns in traditional Chinese (used in Hong Kong, Macau and Taiwan) and simplified Chinese (used on the mainland and in Singapore).
AdWords allows advertisers to bid for ad placements on pages linked to keyword queries. The adverts appear automatically within Google results.
The Chinese interfaces …