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AMERICAN IDOL.

The New Yorker

| February 16, 2004 | Franklin, Nancy | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

From 1997, Mark Singer profiles Donald Trump

"The Apprentice," the NBC reality show starring Donald Trump as God, is the greatest show in the country, and maybe in the entire world, and, as I sit watching it in my spectacular apartment, just steps from legendary Amsterdam Avenue, the most desirable address in Manhattan, I feel that I am living out the American dream, and that writing about the show is the job of a lifetime, and will, if I work at it hard enough, make me a billionaire someday.

Well, maybe not. But this is the line of goods that Trump sells, and it seems that the sixteen contestants on the show, who are vying to win a job as the president ...

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