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Fire the copywriter.(Selling it: goofs / glitches / gotchas)

Consumer Reports

| March 01, 2004 | COPYRIGHT 2004 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"Be there first" might have been a better ...

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'GOTCHA' IN DEMAND DESPITE SAFETY FEAR
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...Christmas seasons ago. The Gotcha gun - a hot-seller which has...Merrillville also were not carrying Gotcha, which is sold in toy stores...toy banned. "Anything that fires a projectile like that can be...Asked whether he'll be playing Gotcha with friends, the youth replied...
Don't Want to Get Gotcha'd? Study up
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...candidate can best handle "gotcha" questions? We're preparing...to the primary. A: Most "gotcha" questions center on inconsistencies...that profile is longhand for "Fire me." [Sidebar] No matter...that profile is longhand for "Fire me." [Author Affiliation...
Don't want to get gotcha'd? study up.(Ask The Campaign Doc)
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...on how our candidate can best handle "gotcha" questions"? We're preparing for candidate...leading up to the primary. A: Most "gotcha" questions center on in-consistencies...cut it, that profile is longhand for "Fire me." Craig Varoga is a partner at Independent...
Why scandal consumes capital; 'Gotcha' culture hits new levels in Washington...
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...nationalists as a case in point. Under fire for refusing to give Congress subpoenaed...Yale University in New Haven, Conn. 'Gotcha' mentality Still, many observers - and...administration in history, fueled in part by a gotcha mentality that has gripped the media ever...
Alderman is out to get `Gotcha' paint-pellet gun
Newspaper article from: Chicago Sun-Times Ray Hanania November 11, 1987 700+ words
...but he will fight to stop sales of "Gotcha Guns," a new toy the Bears' quarterback...the gun at several butlers and yelling "Gotcha!" "McMahon makes it look like so much...apparently is that the more expensive gun fires its pellets farther. Enclosed with the...
`Gotcha!': LASER TAG REPLACES COWBOYS AND INDIANS FOR YOUNG AND OLD.(Washington...
Newspaper article from: The Washington Times McCarthy, Michael November 12, 1998 700+ words
...in front of me and dances across my chest. A direct hit. "Gotcha!" 007 shrieks triumphantly. I groan and mutter something...I squeeze the trigger, it chirps like a digital canary and fires a red laser beam. This is only for effect. The real power...
GOTCHA!(News)
Newspaper article from: South Wales Echo (Cardiff, Wales) July 14, 2004 700+ words
...leaving a dress in to be dry-cleaned, to her surprise as she could not remember leaving it in. Finally, he tried to kill her in a house fire. He made the fire look like the result of her dementia with the battery removed from her fire alarm.
GOTCHA! YOU'VE BEEN LASER TAGGED.(DAYBREAK)
Newspaper article from: Wisconsin State Journal (Madison, WI) Mullins, Matt January 23, 2003 700+ words
...stun," two or three seconds in which the hit player cannot fire their weapon but can be fired upon, and tallies points via computer...seconds in which the player's lights go out and the gun cannot fire, and tallies more points for the shooter than does a stun...
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