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Beyond bar codes: new ways to track products and people.(Up front: news / trends / advice)
Ten million motorists nationwide now have a small E-ZPass tag attached to their windshield. It allows them to coast through toll booths, paying electronically. The same technology is used in the Speedpass keychain fob that more than 6 million people now use through Exxon and Mobil.
The technology, known as Radio Frequency Identification (RFID), will one day make it possible to track a single lipstick tube on a drugstore shelf--how it got there and who bought it. Retailers see RFID as a way to cut down drastically on pilfering and misplaced merchandise. It could also provide valuable data about people's buying habits.
That has raised concerns that RFID could be used to track individual consumers and their activities--information that retailers could share without your knowledge.
ExxonMobil is marketing its Speedpass system to other retailers. McDonald's is testing it at more than 400 stores in Chicago and northern Indiana. Stop & Shop supermarkets is testing it in 15 stores in Boston. ExxonMobil is providing information about customers to McDonald's and Stop & Shop. McDonald's, in turn, says it can use the information to offer special promotions. Stop & Shop didn't respond to our inquiries.
Wal-Mart has told its major suppliers to use RFID on all shipping containers and pallets by ...
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...as widely used as bar codes just came closer...its supply chain. RFID RFID (for radio...warehouse. As with bar codes, data from smart...detected early on. RFID readers and related...not possible with bar codes. When reading...only devices do. RFID ...
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...organizations are moving to bar codes with RFID in mind." Advantage...view to read a chip like bar codes do. Also, RFID chips can be read on a curved...into his system instead of bar codes because the small RFID chip could be encoded with...
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- Press release article from: PR Newswire September 23, 2004 700+ words
...Truth in Technologies 2004: RFID & Bar Codes, a forum open to the public...un- truths reported about bar codes and RFID technology every day. Experts...major retailers going to use RFID to eliminate bar codes? Will the use of RFID violate...
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- Press release article from: PR Newswire October 6, 2004 700+ words
...un-truths reported about bar codes and RFID technology every day. Experts...Truth in Technologies 2004: RFID & Bar Codes," a forum open to the public...major retailers going to use RFID to eliminate bar codes? Will the use of RFID violate...
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- Magazine article from: Manufacturing Business Technology Abramic-Dilger, Karen March 1, 2005 700+ words
...ship" process that applies RFID tags to pallets or cases immediately...predicts Overby. The growth of RFID and the evolution of bar coding...solve today's problems with RFID technology parallel what was...address challenges related to bar codes, says Dick Sorenson, director...
