The silver lining in the black hole.(Caught on the Fly)

Tough year for the reporters covering the Super Bowl. On media day, they successfully completed only 48.9 percent of their Jake Delhomme pronunciation attempts.

The silver lining in the black hole

Norv Turner was hired to coach the Raiders. That means he gets to take over a team that quit midway through last season, features the oldest cast since the Golden Girls, has a locker room so poisonous that a Mr. Yuk sticker should be placed on its doors and is owned by the weirdest man in sports. But get this: Norv did just save a bunch of money on his car insurance.

It's so painful to watch, you should hide your eyes with your Isotoners

While channel surfing, Fly caught a commercial featuring newly anointed Dolphins exec Dan Madno, who not only was--literally--pitching shredded cheese but was doing it in full uniform (pssst, Danny boy, you're not a player anymore). Let's just say it was the least presidential thing seen since Howard Dean was in Des Moines.

Well, he does have a sweet spot

In an attempt to placate Alex Rodriguez, who has endured an arduous offseason filled with endless trade rumors, the Rangers named him team captain. In a related story, the player who almost was dealt for A-Rod, Manny Ramirez, has been appointed by the Red Sox as the person officially responsible for ...