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Business Editors/High-Tech Writers
CARY, N.C.--(BUSINESS WIRE)--Feb. 12, 2004
Research Triangle Software (www.rtsz.com), a leading developer of encryption technology, announced today that it has signed an agreement to purchase email technology provider FullSeven Technologies. FullSeven's core product, LetterMark(TM) email software, converts one-to-one text email into a powerful marketing, sales and branding tool. The acquisition expands Research Triangle Software's reach into the growing market for Web enhanced business communications. The terms of the acquisition were not disclosed.
"The acquisition of FullSeven positions RTS for growth by expanding our product offering and providing us with immediate cross-selling opportunities," said Jeff LeRose, chief executive officer of Research Triangle Software. "FullSeven has a solid application in LetterMark email and has done an excellent job of building and maintaining a diverse customer base. We are excited to have them join the RTS family and are looking forward to realizing the synergies that exist by integrating encryption technology with Web-enhanced email."
FullSeven is an email technology company focused on email integration as a means of increasing the return on investment of Web assets and software applications. The company's LetterMark technology is proven to drive Web visits, increase brand awareness and build personal relationships for customers by leveraging electronic communications. LetterMark technology effectively creates, manages, integrates and measures one-to-one HTML Email on an enterprise level. Customers include Thomson RIA, ADP, Martindale Hubbell, Paragon Commercial Bank and Foley & Lardner.
"With help from our board of directors and venture partners, we were able to construct a remarkable opportunity for our customers, investors and employees," said Ken Arneson, chief executive officer of FullSeven Technologies. "The feedback we've received from our customers is very positive and underscores the significant potential of this combination. We look forward to accelerating our development and sales efforts to bring Web-enhanced email and encryption technologies to the next level."
FullSeven will move its operations to RTS' offices in Cary, N.C. The combined company will ...
Source: HighBeam Research, Research Triangle Software Acquires FullSeven Technologies;...