World Wrestling Entertainment Launches Multimedia Campaign to Promote WrestleMania XX Pay-Per-View Like Never Before.

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 12, 2004

From Swimsuits and Oscar to Pizza Boxes and Tattoos,

WrestleMania XX is Everywhere in Major Markets

World Wrestling Entertainment (NYSE:WWE) has launched a multi-million dollar multimedia campaign to promote WrestleMania XX, which it predicts will be one of the most momentous events in Pay-Per-View history. On Sunday, March 14, 2004, WWE(R) will present WrestleMania XX to a sold-out Madison Square Garden filled with fans from 16 countries, 48 states, the District of Columbia and Puerto Rico. Fans from more than 90 countries will have the opportunity to watch the event on Pay-Per-View.

Here in the U.S., WWE has taken its most aggressive approach ever to promoting its largest annual event, integrating promotions at the national, regional and local levels to "envelope" fans with an experience it hopes will prompt them to purchase WrestleMania XX in record numbers.

"WrestleMania XX will be one of those events that everyone will talk about and you'll wish you had seen it live for yourself," said Kurt Schneider, WWE Executive Vice President of Marketing. "Our goal is to use all available resources, from television to print to local guerilla marketing, to encourage fans that were, fans that are, and fans that will be to buy the Pay-Per-View and witness history for themselves. We want to aggressively keep the message in front of the public, from the moment they wake up to when they tuck themselves in at night."