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World Wrestling Entertainment Launches Multimedia Campaign to Promote WrestleMania XX Pay-Per-View Like Never Before.

Business Wire

| February 12, 2004 | COPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 12, 2004

From Swimsuits and Oscar to Pizza Boxes and Tattoos,

WrestleMania XX is Everywhere in Major Markets

World Wrestling Entertainment (NYSE:WWE) has launched a multi-million dollar multimedia campaign to promote WrestleMania XX, which it predicts will be one of the most momentous events in Pay-Per-View history. On Sunday, March 14, 2004, WWE(R) will present WrestleMania XX to a sold-out Madison Square Garden filled with fans from 16 countries, 48 states, the District of Columbia and Puerto Rico. Fans from more than 90 countries will have the opportunity to watch the event on Pay-Per-View.

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