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Business Editors
PMA 2004
Booth #F149 South Hall
LAS VEGAS--(BUSINESS WIRE)--Feb. 12, 2004
Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced at PMA (Photo Marketing Association) the Polaroid 343 AF, a new 35mm film camera with an easy to use viewfinder, auto focus, motorized film advance and rewind, auto flash and red-eye reduction for only $17.99.
Contained within the camera's fashionable silver and gray contoured exterior is a high quality F/5.6, three-element lens and easy to use viewfinder. The viewfinder is sized for comfortable and easy picture framing. Auto focus, a feature normally found on more expensive cameras, makes picture taking simple with clear and sharp results.
In low-light conditions, auto-flash and red-eye reduction will automatically be activated. The user simply presses the shutter button down half-way, causing the camera to shine a light in the subject's eyes to contract the pupils before the shot is taken. This reduces red-eye and creates more beautiful red-eye free photos.