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The Revolution Online Retail Report sponsored by Ecommerce Expo: Fashion - Are clothes sites back in fashion?

Revolution

| September 29, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

As clothing retailers pour more cash online, Victoria Furness finds out if the market is set to really take off.

'Two years' work, five offices overseas, 350 staff. All these people trusted me and now I have failed them. What have I done? How could things have gone so wrong?' writes Ernst Malmsten, one of boo.com's three founders, in Boo hoo: a dot.com story from concept to catastrophe, his account of the soaring highs and plummeting lows that led to online fashion retailer boo's demise.

Perhaps rather tragically, Boo.com was experiencing steady growth in sales - dollars 500,000 (pounds 274,000) in its final two weeks - yet this wasn't enough to stop it ...

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