GCC Servicing Enters 2004 with a New Name and New Look.(Glenn Computer Company)(GCC Servicing)

Glenn Computer Company has changed its name to GCC Servicing, and the company's president said the changes are more than just cosmetic.

Glenn Liebowitz said his company's new name and logo better reflect its comprehensive approach to loan servicing automation. He said the changes center around the theme of representing GCC Servicing, founded in 1977, as an "agile, forward thinking and stable company."

The company incorporated the word "servicing" into its name to demonstrate its emphasis on customer service and to convey that GCC Servicing is making an impact on the loan management industry.

The logo - an oval figure that soars above the company's name - represents the company's 26-year history of fluid development and advancement of its technology. The shape also symbolizes the company's spectrum of providing full training and customer support for users of its wraparound, service bureau system.

"When you look at the logo, you can almost picture it moving forward or revolving, which displays our commitment to providing mortgage servicing solutions 24-hours-a-day, seven-days-a-week, 52-weeks-a-year," Mr. Liebowitz said at the time the new look was unveiled.

More recently, he told Mortgage Servicing News that the company "needed a stronger name to make sure people knew what we did."

And he said the name change will help the industry understand that GCC Servicing is not just for small lenders. Mr. Liebowitz said he has no doubt that the system could handle a one-million-loan portfolio.