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Bob Hille's starting 5.(Know It All)(Brief Article)(Column)

The Sporting News

| February 02, 2004 | Copyright American City Business Journals, Inc. d/b/a Sporting News Feb 2, 2009. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(1)

The Super Bowl. It's the world's most popular one-day event but still trails the world's most popular daily event. Proof? This year's broadcast has ads for Viagra, Levitra and Cialis.

(2)

The Nextel Cup. Some say the new points system is NASCAR's version of playoffs, which means it's going to take some explaining to Arizona Cardinals fans.

(3)

Australian Open. It's a marathon event in a strange land inhabited…

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