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Looking for a better relationship? Four easy steps to improve the sales perception.(Selected Topic)

Business Credit

| January 01, 2004 | Cristofanilli, Angelo | COPYRIGHT 2004 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Having a reliable credit presence on a sales floor can help in maintaining a good ,and sound relationship between two often-conflicting departments. Moreover, having a credit "go-to" person present at critical moments can often accelerate and even contribute to the rewarding of sales contacts and identifying lucrative opportunities. Businesses art" now placing more emphasis on creating a dynamic sales approach that can easily draw on every one of its department's strengths to obtain a competitive edge. Credit must be viewed as a participant and must overcome the stigmatic and logistical issues impeding the evolution.

We are all familiar with importance and responsibilities of credit within a firm, however, turning a blind eye, or ignoring our influence on the sales cycle is counter-productive and hampers our efforts to gain influence and respect within the organization. Many credit departments are still viewed as conspicuously hidden away in dark corners, where interaction should be avoided at all costs. Communication is difficult and frequently produces more frustration than results.

The changing financial environment and increased competitiveness has now required us to become a more integral part of the sales cycle and a true team player. In order for the team to play cohesively, members must first show up for the game. Credit needs to play within the park and must be included in all the plays. But, how do we get the credit department to be more involved?

The answer may be in applying a mix or technology and old-fashioned hard work. We've identified the following concepts as being vital to a functional credit process:

1. Presence--having a credit presence on the sales floor improves communication and identifies vital opportunities.

2. Using technology--Credit decisions require vital information that need immediate access.

3. Attending sales meetings can help in establishing long lasting, trusting relationships between the two departments.

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