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HUNGARIAN PUBLICITY UNDER THE EU.
(From Market - Europe)
Hungary's accession to the EU is likely to boost publicity spending in some sectors as a growing number of international suppliers of goods and services vie for market share
Sectors that will place the greatest upward pressure on ad expenditure include financial services, food, insurance, and pharmaceuticals. Well funded publicity campaigns on the part of foreign food producers will allow them to capture market share from local companies that are generally small and lack the resources for extensive ad campaigns
The two national commercial television channels, RTL Klub and TV2, should benefit in the short term from the upsurge in media spending. In the medium- to long-term the commercial channels will lose market share as the populace opts for cable television channels and other forms of entertainment. By 2005, outdoor advertising should carve out a larger part of the advertising expenditure pie. Expenditure on indoor advertising in public entertainment centers will also ...
- PRIVATE LABEL GROWTH IN THE PHILIPPINES.
- Newspaper article from: Market Asia Pacific December 1, 2003 700+ words
...products still have a very small market share. Over the next year, the strongest...but private label goods have a market share of 0.5 percent in the Philippines...label products. PUBLISHED BY EDIMAX USA PUBLICATIONS <END>...
- Market Share
- Encyclopedia entry from: Encyclopedia of Management January 1, 2009 700+ words
Market Share Firms are always concerned with the size of the potential market...they actually reach — often referred to as a company's market share. Market share is the percentage of the total market (or industry) sales made...
- Market share and profits: does marketing matter? (Cover Story)
- Magazine article from: Bank Marketing Deutsch, Barry I. December 1, 1991 700+ words
MARKET SHARE AND PROFITS It's not that the jury is still out on the question of whether market share is a good thing - what is confusing is...question - little agreement on how to measure market share, debate about whether market share correlates...
- Market share liability rejected.
- Magazine article from: National Underwriter Property & Casualty-Risk & Benefits Management Jones, David C. July 30, 1990 700+ words
Market Share Liability Rejected Insurer and risk...Court decision rejecting use of the market share liability theory, which holds all product...and other states that have accepted market share liability in DES cases," he said...
- Athletic Apparel Market Share Report Announced for First Quarter of 2000;...
- Press release article from: Business Wire April 26, 2000 700+ words
...information, has released 1st quarter market share figures for the athletic apparel market...to the 1st quarter of 1999 based on market share dollars, are as follows: Manufacturer...stranglehold on the shirt market, Nike's market share ranks first for headwear (32.7...
- Compaq Increases its Market Share Lead Across Major PC Market Categories In Q4...
- Press release article from: Business Wire March 10, 1999 700+ words
...In addition, the company was the market share leader worldwide and in the U.S...relationships with customers, driving strong market share gains for Compaq." Desktop Sector...as the company's worldwide desktop market share grew to 15.2 percent from 14.4 in...
- Pinnacle Grows Market Share and Total Deposits Faster Than Larger Regional Bank...
- Newspaper article from: Real Estate & Investment Business November 7, 2009 700+ words
...Nasdaq/NGS: PNFP) has grown market share and total deposits faster than its larger...that market in 2007. Pinnacle grew market share to 10.52 percent in 2009, remaining...in the Nashville MSA. Pinnacle's market share for 2008 was 9.56 percent after its...
- Ford Strengthens European Market Share In 2008, Becomes Second Best-Selling...
- Press release article from: PR Newswire January 14, 2009 700+ words
...Ford of Europe increased its full year market share by 0.1 percentage points to 8.6...we were able to improve our overall market share last year thanks to the strongest product...Fleming. The company increased its market share in 15 of its main 19 European markets...
