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Speakers: Appeal to loftier goals beyond self-interest.
(From Philippine Daily Inquirer)
Byline: Dante M. Velasco
"Working the Room"
By Nick Morgan
Harvard Business School Press, 2004
THE POLITICAL season has begun. The May elections are only three months away. On television, you listen to previously low profile executives, administrators and even police chiefs being transformed from sedate characters to high profile firebrand speakers, trying the tricks of orators and introducing "fire and brimstone" in their speeches. That's one side of the world we live in.
At the other side is the world of business, government bureaucracy and civil society. You attend a conference, a seminar or symposia-and what do you see and hear? You are ushered into a dark room, heads (hopefully, eyes too) transfixed on a giant screen, while the speaker intones a speech or what passes for it. You look around, and many eyes in the audience are heavy. Is there interaction between speaker and audience? Hardly. You sit down, and-soon enough-you join most of the audience in dreamland.
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