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Best carriers: should you switch?(cellular telephone services)

Consumer Reports

| February 01, 2004 | COPYRIGHT 2004 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Last fall, when it became clear that cell-phone customers would finally be able to keep their phone numbers if they switched carriers, the major cell-phone companies began an advertising blitz to woo new customers and keep old ones. Estimated to cost $1.5 billion, the campaigns stressed trust, reliability, dependability, and quality. For example, AT&T Wireless proclaimed itself "the wireless service America trusts." Verizon says it has "the most reliable wireless network in America."

Such claims mask chronic dissatisfaction with wireless service. "Churn," the industry term for the number of customers who change carriers, remains high. On average, nearly 37 ...

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