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Winning race: Rinku Sen dissects the language and strategies of the campaign that defeated another racist California proposition.(framed!)

Colorlines Magazine

| December 22, 2003 | Sen, Rinku | COPYRIGHT 2003 Color Lines Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In the movie Head of State, Chris Rock plays Mays Gilliam, a Washington, D.C. alderman who unwittingly becomes the Democratic candidate for President. Party leaders choose him to replace the recently-deceased white candidate because he is guaranteed to lose, while his candidacy helps the party expand its race credentials. Gilliam's campaign starts out slowly, until he throws off the canned feel-good speeches to talk up his own ideas of justice, which begins to win over the working class and people of color.

On election day, the Republicans finally see the threat, and they know exactly what to do. During the last hours of elections, Republicans leak to the press ...

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