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The definition of race and racism is a hot point in media debate, and for good reason. Establishing the definition is key to controlling the terms of debate. At the same time, placing race and racism into a clear context for public consumption is no easy task. The role of race is often invisible in public debate, the meaning of racial equality is distorted, and racism is usually understood as a matter of individual attitudes, not a system of rules. When race is spotlighted, it is often confused with ethnicity (religion, cultural traditions, language, country of origin, etc.) as well as with phenotype (skin color, facial features, hair texture, etc.).
Clearly defining race and racism is a necessary communications task for racial justice advocates. It requires both a thorough understanding of the nature of race and an elegant script for talking about it.
Many people see race as something you inherit--it's in your genes. From this perspective, race is a matter of biology, even if it is only skin-deep. The race-is-biology perspective dominates media debate. Even racial justice advocates with a different perspective speak about race as if it were biological, using common terms such as "mixed race" and "descendants." Of course, some of this framework is grounded in an understanding of the positives associated with shared culture, history and geography and the ways that this shared "experience" as well as oppression have forged common ties.
A New Metaphor
Rather than understanding or speaking about race only as biology, it is useful for advocates also to talk about race as a label, a description that gets assigned to someone after they are born (when the world can see them), not when they are conceived.
This can be a tough transition to make. For most people, the label they have been assigned is nearly permanent, and it determines much of their fate in the world. In the U.S., for example, the odds of getting ahead are a lot better if you are labeled white. When your racial label limits or cripples your reach in the world, your racial identity can seem to define who you are as much as your genes.
To cross this bridge, racial justice advocates should consider discarding the race-is-biology metaphor and develop new metaphors for understanding and debating racism. For example, it can be powerful to use the metaphors "life is a game" and "race is a label."