Choices.(Credit Column)

If you are like me, not a day goes by that you don't read or hear a commentary by an individual economist or group of analysts that reiterates what we've been hearing for awhile now: the economy is on the rebound. I can only wonder what they are seeing that I am not, as I continue to try to find ways to trim and cut expenses in order to be profitable and maintain the level of service to customers, and support of employees that my company has provided in the past. It sometimes makes for tough decisions.

I know that some companies have cut back on funds to send staff to conferences and seminars that I believe ultimately provide a return-on-investment for the company. And I think that's a mistake, because I believe that by providing these educational opportunities, the company benefits--no question! Too often I've heard associates in the industry say "If I can reduce my department's costs and show an increase in profits by sending fewer people to NACM's Credit Congress--or maybe not send anyone at all--why not?" I can answer that.

In the many years that I've attended the NACM Credit Congress, I can honestly say that I believe I get more than my money's worth. Having the opportunity to gather with peers and vendors to the credit industry provides me with many rich opportunities to gain new knowledge and improve company profits. When I attend Credit Congress each year, I challenge myself to make it worth every cent--and more. I have never failed to meet that challenge. Here's why I propose that you do the same:

NACM's vast array of educational opportunities--from the super session and general sessions, to the more focused workshops and breakout sessions, provide numerous timely and innovative ideas that--put in practice, will reap rewards for your company. I know that if you listen carefully, you will find at least half-a-dozen tips to run your operation more effectively.

The Expo Hall, which features hundreds of key vendors, is a cost-effective forum to discuss and negotiate opportunities with existing and new suppliers. They are there at NACM's Credit Congress to do just that. Use the opportunity to talk with them, listen to them and learn from them. Also, take note of the fact that many smaller manufacturers are also at the Expo looking for an opportunity to meet you and learn what they can do, or have to offer, that will help your business. These manufacturers of higher-margin, smaller-transaction add-ons know that profit improvement doesn't always come from big sales, and will hold product forums for you to learn about them and their products. Don't forget to schedule ...