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COPYRIGHT 2006 Voxant, Inc.
Original Source: CNBC/DOW JONES BUSINESS VIDEO
JIM CRAMER, CNBC ANCHOR: OK, if you watch this show, if you`re any good at making money, then you`re probably a total skeptic if not a cynic about almost everything. That`s really the only way to win.
But there are times when it pays to take things at face value. Yes, that`s right; sometimes you can make big money by believing that some people are actually honest. When executives come out and defend their stocks vocally, when they tell guys, like moi, that they`re not worried, when they come east and make a big barnstorming East Coast trip to unfurl the flag, when they call their shots, as long as they`ve got a no B.S. reputation, you got to buy. You got to buy. Hand over fist.
A few months ago, Starbucks had an off month and everyone went crazy, everyone but Cramer because he believes that every great franchise misses now and then, and because he loves to talk about himself in the third person. When a great franchise misses the numbers, the stock gets crushed! They just take it out and jackhammer it. This is especially true when they`re still growing. Oh, you hear the cat calls that something`s really wrong. Somebody always invokes the gap, the dreaded company that misses and misses and misses again. As long as the company has management with some credibility, whether it be Lew Frankfort at Coach who stood right over there, yes, at 27 smackers, and told you it was just an off month, and then made you eight...
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