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TARGETING SOUTH AFRICA'S YOUTH MARKET.
(From Market - Africa/Mid-East)
Over 45 percent of South Africa's population is below the age of 20 and that group plays an increasingly important role in household consumption decisions. As a result of gradual strengthening of economic activity over the past year, South African youth find that a wider range of domestic and local consumer goods are within their financial grasp
Youth will drive sales growth in the apparel, entertainment, and household electronics sectors to levels approaching 10 percent year-on-year by mid-2004. Other product categories that should experience healthy sales gains over the next 12 months include sporting goods as well as foods and beverages targeted at the youth market
As the number of South Africans reaching the household formation stage rises, demand for residential real estate and furnishings should experience double-digit growth by the second half of this year. At the outset of the fourth quarter ...
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