Dubai Duty Free looks to brighter future.

(From Gulf News)

Byline: Dr Marwan Asmar

As Dubai Duty Free celebrates its 20th anniversary tomorrow, it can look forward to even bigger economic growth rates in the next 10 years. Ranked the fifth largest in the world, many see it occupying the No. 2 or even No. 1 in the next decade.

Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman of Emirates Group, says becoming No. 2 or 3 is not what is important. What is, however, is continuing to provide quality service to customers.

The way to economic growth in the last 20 years has been through the quality of services provided which has made shopping at Dubai Duty Free "an experience to enjoy" as Sheikh Ahmed puts it.

At the marble-floored Dubai International Airport, the Dubai Duty Free areas showcase 35,000 product lines that range from perfumes and cosmetics to laptop computers, cameras, watches and sports gear.

It has a so-called "gold and jewellery island" in keeping with Dubai's reputation as the city of gold. Gold bars and jewellery have been the the number one selling items …