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An oil that keeps you slim?(Up front: news: trends: advice)(Enova cooking oil may lead to weight loss)(Brief Article)
Enova, a popular cooking oil in Japan, is being test-marketed in the U.S. It claims to be specially processed so that it "can actually help you maintain, not gain weight."
Is that claim true? Published research supported by the food industry appears to back up the no-weight-gain claims; one small, six-month clinical trial, funded by Enova's manufacturer, noted modest weight loss. But so far, the evidence is scanty.
Enova, a blend of soy and canola oils, contains essentially the same amount of calories and fat as other vegetable oils. In processing, an enzyme is introduced that arranges the fatty acids so that 80 percent of Enova's fat molecules contain just two fatty acids; those fat molecules are called diacylglycerols.
Some evidence suggests that the liver may burn diacylglycerols, which may result in suppressed appetite.
"We really don't understand how this would work," says Robert H. Eckel, M.D., a professor at the University of Colorado and ...
- ADM Announces the Launch of Enova(TM) Brand Cooking Oil.
- Press release article from: PR Newswire December 3, 2002 700+ words
...announced the launch of Enova(TM) brand cooking oil -- a revolutionary new cooking oil clinically shown...and obesity. "Enova oil is an exciting...Japan by Kao, Enova oil was introduced as Healthy Econa Cooking Oil in Japan in 1999...
- ADM launches Enova cooking oil.
- Newspaper article from: Obesity, Fitness & Wellness Week January 11, 2003 700+ words
...announced the launch of Enova brand cooking oil - a new cooking oil clinically shown...fat and obesity. "Enova oil is an exciting...in Japan by Kao, Enova oil was introduced as Healthy Econa Cooking Oil in Japan in 1999...
- Enova cooking oil to be launched in the U.S.(Brief Article)
- Magazine article from: The Food Institute Report December 9, 2002 700+ words
...Midland Co. will launch Enova, a cooking oil, in the U.S., reported...BayArea.com (Dec. 3). Enova is a naturally developed...times the cost of ordinary cooking oil. ADM's goal is to generate sales of Enova of more than $150 million...
- Functional food: ADM tries consumer ads for weight control cooking oil; 'Change...
- Magazine article from: Advertising Age December 9, 2002 700+ words
...year of a new weight-control cooking oil dubbed Enova. The new brand, part of a joint...corporate VP-marketing for ADM, Enova has the potential to grow to as...prowess as a marketer,'' and Enova will most likely make little difference...
- Cooking oil. (Oils Brief).(Archer Daniels Midland introduces healthy cooking...
- Magazine article from: Chemical Market Reporter December 16, 2002 700+ words
...has launched its new healthy cooking oil under the Enova brand. The product, marketed...food companies to incorporate Enova oil into a wide range of prepared...also developing plans to expand Enova oil production capacity in Decatur...
- Popcorn smarts. (Hitting the Shelves).(Smart Balance Popcorn; Enova, soy and...
- Magazine article from: Prepared Foods April 1, 2003 700+ words
...foods can be found on the shelf. Also new is Enova. This soy and canola oil blend cooking oil is designed to help people "maintain a healthy...contains the same amount of fat and calories. Enova is the result of ADM Kao, Chicago, a joint...
- Enova(TM) Brand Oil - A Revolutionary Cooking and Salad Oil - Hits Shelves in...
- Press release article from: PR Newswire January 12, 2005 700+ words
...brings the revolutionary, cooking oil, Enova(TM) brand oil to the...other vegetable oils. Enova(TM) oil is the first and only cooking oil of its type clinically...Econa(R) Healthy Cooking Oil." Enova(TM) oil is now available...
- EN looks at whether new Enova oil lives up to its fat-busting claims.(Ask EN)
- Magazine article from: Environmental Nutrition June 1, 2009 700+ words
...ve been seeing ads for a cooking oil called Enova that say it is not stored...one to two tablespoons) of Enova oil a day may lower blood...triglycerides. You can use Enova like any other cooking oil--in salad dressings and...
