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MAKE IT FUNNY.(The Talk of the Town)(Steve Brykman, Joe Oesterle, Sean Crespo, and Mason Brown on Ebay)

The New Yorker

| December 15, 2003 | Friend, Tad | COPYRIGHT 2003 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

For four years, the comedy team of Steve Brykman, Joe Oesterle, Sean Crespo, and Mason Brown--the Los Angeles-based staff of the National Lampoon Web site--were riding high. Their 2002 Hollywood Reporter spoof was one of the finest Hollywood-trade-publication parodies ever published, and an album they released this year, "Rules of the Road," was as devastating a satire of trucking songs as you're likely to find. Then, in September, without warning, they were laid off. To save money, the Lampoon site's owners were going to rely on freelancers.

After a month of reflection, the team decided to bestow their talents upon a more appreciative audience: eBay. Surely there were legions of people out there who needed help with a witty script, speech, or commercial, people who may not even have known exactly what they were looking for but who would catch auction fever once they happened on eBay Item No. 2966033287: "Former National Lampoon Creative Staff for Sale." The listing was designed to appeal to every market segment: Item A, Mason Brown, "The Aristocrat," embodied "a cautionary tale of dissipation and familial decay befitting Gibbon." Item B, Steve Brykman, "The Jew," was guaranteed to be "still in VG+ condition in original skin." Item C, Sean Crespo, had manifold strengths, including "Abstract/Conceptual humor, Spelling, Hubris," while Item D, Joe Oesterle, "The Confirmed Bachelor," had repeatedly proven himself, "changing the big Sparkletts water bottle when it got empty." As a bidding guideline, the team noted that its usual rates were "$14,000/week or $50,000/month or $250,000/six months or $400,000 per year."

The ten-day auction began on November 18th, and by the end of the day the bidding had soared from fifty dollars to four hundred and five. Then the offers slowed, and the complaints and tire-kicking niggles began. First, a National Lampoon executive demanded that the Lampoon logo be removed from the listing. Next, a woman from England inquired if Brykman alone could write a "5 minute funny speech" for her husband to deliver at her daughter's bat mitzvah--something "relatively memorable," but only at his "best price."

Then Larry Herbst, a television producer from Pasadena, e-mailed to say, "I understand the writers are being sold as a set. Any chance ...

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