The 15,0O0-square-foot Drug Warehouse store operated by May's Drug Stores Inc. in Sapulpa, Okla., opened its doors last year on one of the most celebrated occasions on the candy sales calendar--Halloween. So it's only fitting that as ghost and goblin season approached this year, the Drug Warehouse store was decked out with a particularly abundant assortment of Halloween candy.
Halloween-oriented SKUS ranged from such "instant consumables" as a Russell Stover Peanut Butter Ghost for 53 cents to a 2.5-pound laydown bag of Wonka Mix Ups priced at $6.99--with plenty of other options in between.
Because the chain's retail pricing structure is value-oriented, it makes sense for the stores to stock a healthy assortment of laydown bags of snack-size candy. The roomy Drug Warehouse stores, in particular, can and do successfully compete with mass merchandisers as a destination for trick-or-treat candy shopping, explains May's food and candy buyer John Arundell.
The Tulsa-based chain, which operates 27 Drug Warehouse stores, 10 conventional drug stores and one clinic shop in Eastern Oklahoma and Southwestern Missouri, gets into all of the big four candy holidays in a major way. Arundell says he stocks a minimum of 90 seasonal SKUs for each holiday.
"I have a great sell-through for all of the seasons," Arundell reports. Valentine's …