Reformulating Dunlop. (Dunlop Tire Corp.)(includes related articles)

Campbell introduces new attitude, tires

It's not a bowl of cherries. We have some problems. But we have identified the problems and are trying to correct them."

Restructuring and reformulating Dunlop tire Corp. will not be easy, says David Campbell, new president and CEO. But it's necessary. And he promises significant changes within the Dunlop organization.

Dunlop dealers recently gathered in Huntsville, Ala., site of the Buffalo-based company's passenger tire manufacturing facility, to witness the introduction of two "new" tires. But Campbell also took the opportunity to give them a progress report on Dunlop's new direction. He is focusing on four priorities:

1. Implementing a market-driven strategy. Campbell said the market should drive Dunlop's decision-making.

2. Introducing products rapidly. "We intend to introduce products as market opportunities are …