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Convenience helps explain why online food and beverage sales are booming. They are expected to reach $3.7 billion this year, a rise of some 40 percent over 2002, according to Forrester Research, a firm that tracks online commerce. Convenience is also one reason why ordering food online or by catalog is particularly appealing at holiday time.
Shopping without leaving home is a major time-saver, whether you're ordering food for your own table or as a gift. And mail order sometimes provides a greater range of offerings than local stores. Wild Alaskan salmon, for instance, might be easier to find via mail order than in your neighborhood market. Mail order can also ...