Mother Natural Baby Cleaning Products Are Made Available to the All Natural Consumer Market.

WAYNE, N.J., Oct. 5 /PRNewswire-FirstCall/ -- Anscott Industries, Inc. (BULLETIN BOARD: ASCT) today announced that it will make available for purchase six (6) new cleaning products under the brand -- Mother Natural(TM) All Natural Cleaning Products. The Company's consumer team announced its plan last March to pursue the All Natural Consumer Market with baby cleaning products. Today, during the All Natural Products Expo East the company makes these products available to purchase. The first six (6) products of the line will be unveiled along with a national broker network of specialty sales people and an advanced eCommerce site at http://www.mothernaturalclean.com/.

Baby cleaning products are the first of three Mother Natural lines of All Natural products. The total All Natural product sales topped $51. billion dollars in 2005, with an overall +9% growth. The All Natural business class sales were; Natural product retailers at 49.7%, Mass market at 31.1%, Multi- level marketers 11.7%, Practitioners 3.4%, Mail order 3%, and the Internet at 1.1%. The Supernatural segment (All Natural supermarkets) of the Natural product retailers experienced almost 18% growth for 2005. Whole Foods market led the chain sales growth with a 22.4% increase. Similar, Wild Oats supermarket had a 7.3% increase. The All Natural cleaning products are a small part of the All Natural market; however the Mother Natural team believes a tremendous opportunity exists in serving the All Natural consumer.

These conscious consumers are willing to pay 21% more for the All Natural versions of their cleaning products. The All Natural consumer is also willing to travel an additional three miles from their normal supermarket shopped location to find the right product. The typical consumer is generally a female between the ages of 18-44 with an income $50,000 -- $100,000. She is a white collar worker who is a college graduate. The All Natural consumer usually lives on the coasts of the U.S. She also spends an additional 20 -- 30 minutes shopping because she reads labels and makes decisions based on All Natural information.

The company sees an additional opportunity within the All Natural competition. Currently, the leading competitor has 50% market share of the cleaning market, another 36 companies divide the balance. Most, including the leader, do not have their own manufacturing and laboratory facilities in house. The company sees them as marketing organizations presenting themselves as cleaning chemical manufacturers. There are no fortune 500 companies or traditional consumer brands present in the All Natural cleaning products market.

"New generations of Americans are finally becoming aware and are waking up to All Natural products. Europe and Japanese consumers have been purchasing All Natural, top dollar products for years." Jack Belluscio, President, comments -- "Business timing is critical, if you had an All Natural company in the 80's or 90's is was too early. If you start an All Natural company five years from now it might be too late. Demand and awareness for All Natural is just starting to hit the mainstream." Belluscio continues, "Recently the average supermarket is now converting at least one aisle to All Natural products, including cleaning products. The perception of poor performance will still be the achilles heal of the cleaning products. Until someone like us, with Mother Natural superior cleaning products steps up to the leadership role of the industry. We have combined great performing products, packaging that communicates and All Natural education at the right time to win the cleaning war. America awaits the next All Natural Leader to emerge and I believe it is found at http://www.mothernaturalclean.com/ "

 
  Mother Natural Baby line of cleaning products includes: 
  * Baby Laundry Wash 
  * Baby Fabric Softener and Conditioner 
  * Baby Stain Remover 
  * Baby Odor Remover 
  * Baby All Purpose Cleaner 
  * Baby Hand Sanitizer 
 
 

The company's goal is to become the #1 All Natural Cleaning Product Line, ...