Covering your assets: digital asset management technology helps content creators control the production pipeline.(Asset Management)

According to scholars and business pundits, we are leaving the Information Age and entering the Attention Age. Knowledge--the mere possession of data--is no longer power. Data--as represented in books, e-zines, market reports, newspapers, and a plethora of other media--is now plentiful enough to be deemed cheap. Power now lies in knowing which data is important, and even more, having the ability to manipulate data so that your information rises to the top, drawing people's attention away from competing content.

Digital asset management is technology for the Attention Age. It enables those who possess digital assets--photography scans, video clips, e-books, 3D ...