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New age ads: digital effects drive TV commercials that look more like art films than product pitches.(Broadcast)
Time--specifically, airtime--is money for commercial advertisers. In fact, according to the American Association of Advertising Agencies' latest Television Production Cost Survey, the average price of producing a 30-second national TV commercial is $358,000. Of course, such an expense would be more palatable if companies were assured of a captive audience.
To help entice viewers, advertisers are taking a new approach to the hard-sell tack of incorporating strong sales pitches and images of the product being advertised. Rather, they are using a subtler, more sophisticated and artistic style to create commercials that are both interesting and fun to watch.
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...24 /PRNewswire-FirstCall/ -- Johnnie Walker(R), the finest and best-selling...magazine. As a recipient of this award, Johnnie Walker has been recognized for the contemporary...This award comes at a notable time in Johnnie Walker's history as we are currently celebrating...
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