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Postrel, Virginia. The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness.(Brief Article)(Book Review)

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| September 01, 2003 | Jacobs, Barbara | COPYRIGHT 2003 American Library Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sept. 2003. 256p. index. HarperCollins, $24.95 (0-06-018632-1). 111.

It's enough to make your head hurt, this very conscious, contemporary, intellectual interpretation of Keats' "Beauty is life, life, Beauty." On the other hand, social scientist and author (The Future and Its Enemies, 1998) Postrel brings together some very compelling arguments, insights, and examples about the value of aesthetics today. Nothing is quantified; instead, she points to qualitative examples like the GE Design Center in Selkirk, New York, devoted exclusively to the ...

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