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Counting calories with O'Briens.
(From Irish Independent)
IRISH sandwich bar chain O'Briens is tapping into a trend towards healthyeating by providing information on the fat and calorie content of all of its foods.
O'Briens runs two national campaigns annually and the "Guilt-Free Food" messagemarks a departure, with the company promoting a lifestyle option rather than running acampaign about an O'Briens product.
The company's current marketing campaign aims to highlight the sandwich bars as ahealthy …
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