Add milk, hold the juice.(Caught On The Fly)(Brief Article)

General Mills and Major League Baseball Properties have struck a deal in which Wheaties will be the official cereal of MLB. As part of the deal, there will be a commemorative line of boxes that feature the likenesses of the great sluggers of the past 15 years, carrying the slogan, "The Breakfast of Shampions."

Split caused by irreconcilable differences

Have you seen the new line of clever ESPNU ads that play off the fanaticism surrounding college sports? In one, a bride and groom engage in their first dance as a married couple while a band plays the Notre Dame fight song.

Incidentally, that dance lasted longer than Ty Willingham's honeymoon period.

AND SPEAKING OF ...

The slogan for ESPNU is "Never Graduate." Which may or may not violate a copyright owned by the Cincinnati Bearcats basketball program.

Old habits die hard