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THE NEW PITCH.(advertising)
In the introduction to his 1963 best-seller, "Confessions of an Advertising Man," David Ogilvy apologized for writing "in the old-fashioned first person singular." In the intervening decades--the years of, among others, Madonna and Donald Trump--that modest impulse has faded. The inclination now is more toward emphatic self-promotion. Linda Kaplan Thaler, who today enjoys an Ogilvy-like reputation as one of advertising's creative talents, co-wrote a book on marketing in 2003, and advised her peers, "Don't worry about whether the news is good or bad. Just get covered. . . . PR breeds PR."
I thought of Thaler when I began to look into whether advertising, which ...
- Pfizer shuffles roster, refocuses ad strategy; Drug giant emphasizes creative;...
- Magazine article from: Advertising Age Thomaselli, Rich August 4, 2003 700+ words
...added roster shops by tapping WPP Group's Berlin Cameron/Red Cell and Publicis Groupe's Kaplan Thaler Group, respectively, a...set up a shootout between Kaplan Thaler and Havas' Arnold Worldwide...the marketer. McCann and Kaplan Thaler declined to comment. Berlin...
- Agency Shutdown: Bcom3 pulls plug on Ayer.(Bcom3 Group Inc. combines N.W. Ayer...
- Magazine article from: Advertising Age Macarthur, Lisa Sanders And Kate April 8, 2002 700+ words
...billings, will use the Kaplan Thaler Group name under Linda Kaplan Thaler, CEO and chief creative...have an excellent agency in Kaplan Thaler and at the end of the day...While Ayer has tangled with WPP Group's J. Walter Thompson...
- FCB WINS CLAIROL'S $30 MIL ULTRESS: SHOPS BEATS KAPLAN THALER IN DUEL.(Foote,...
- Magazine article from: Advertising Age Snyder, Beth May 3, 1999 700+ words
...another Clairol roster shop, Kaplan Thaler Group. Clairol is planning a...assigned since Clairol split with WPP Group's Intuition Group in February...Revitalique -- were awarded to Kaplan Thaler. One brand, Natural Instinct...
- U.S. Bancorp hires ducky ad agency; Looking to boost its brand, the Minneapolis...
- Newspaper article from: Star Tribune (Minneapolis, MN) Serres, Chris January 17, 2005 700+ words
...U.S. Bancorp last month hired Kaplan Thaler Group of New York to bolster awareness...plans to spend on the ads. However, Kaplan Thaler is known for creating dramatic TV spots...get free media time for the duck. Kaplan Thaler's success at product placement was...
- The art (and science) of the deal; Kaplan Thaler credits chemistry for Coldwell...
- Magazine article from: Advertising Age Sanders, Lisa October 29, 2001 700+ words
...executives explained to Bcom3 Group's Kaplan Thaler Group why the Manhattan shop beat bigger...account. ``Chemistry,'' Linda Kaplan Thaler, CEO and founder, said. ``They...chemistry would count for little if Ms. Kaplan Thaler and her two executive VP partners...
- The Buzz; Kaplan Thaler's dose of reality.(Linda Kaplan Thaler's reality...
- Magazine article from: Advertising Age Sanders, Lisa March 28, 2005 700+ words
...there's Linda. Yes, Linda Kaplan Thaler-the ad exec who made her...Heard in a Noisy World,'' Kaplan Thaler's tome on marketing, and...show's producers to consider Kaplan Thaler, CEO of New York's Kaplan...
- Kaplan Thaler Group.(Special Report: Agency of the Year)(Brief Article)
- Magazine article from: Advertising Age January 9, 2006 700+ words
...Rating: 4 stars THE ESSENCE: Kaplan Thaler Group is one of the few agencies...founded and run by a woman. Linda Kaplan Thaler, CEO-chief creative officer...ubiquitous Aflac duck, one of Kaplan Thaler's most successful creations...
- MacManus acquires Kaplan Thaler agency.
- Magazine article from: Advertising Age May 31, 1999 700+ words
MacManus Group, New York, is acquiring Kaplan Thaler Group just two years after President-CEO Linda Kaplan Thaler started up the shop. Kaplan Thaler will remain a standalone agency under the MacManus umbrella reporting...