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Toasters & toaster ovens: style takes the stage.

Consumer Reports

| November 01, 2004 | COPYRIGHT 2004 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The toaster is getting a fashion makeover. Manufacturers of this humble one-trick pony aren't focusing so much on technological innovation as on style, hoping you'll be inspired to update.

"Design has been a major catalyst" of sales, according to HomeWorld Business, a trade publication. But design also costs. KitchenAid charges $250 for its Pro Line toaster, which coordinates with its larger stainless-steel appliances.

Unfortunately, the Pro Line and two other high-style, high-priced toasters we tested performed worse than a $15 Proctor-Silex and a host of toasters that cost $60 or less. Among toaster ovens, the reverse was true: The priciest, at $200 ...

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