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Automobile technology that could save twice as many lives as air bags and child safety seats combined may finally reach large numbers of new vehicles. The technology, electronic stability control (ESC), is currently on 20 percent of new cars in the U.S., the result of automakers' pricing it out of reach of many consumers, dealers' reluctance to carry it, salespeople not knowing how to sell it, and consumers not knowing to ask for it.
Now, however, ESC is standard on a number of makes, including BMW, Infiniti, and Mercedes-Benz. ESC is standard on Toyota's sport-utility vehicles. Ford makes ESC standard on the Explorer and some of its other SUVs. The Chrysler ...