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CAMBRIDGE, Mass. -- New technologies allow mobile operators to stem the commoditization of the $500bn mobile voice market while capturing a share of fixed traffic
Fixed-mobile convergence and mobile VoIP will create substantial growth opportunities for mobile voice usage and revenues. Pyramid Research's upcoming report, "The Future of Mobile Voice," projects a $200bn opportunity for additional revenue through the migration of fixed-line traffic to mobile networks. This growth will not automatically go to mobile service providers as new IP technologies allow both mobile and fixed-line operators to compete for market share. To remain on top of mobile voice, mobile providers must rethink their approach to end-user services and networks.
Report author Svetlana Issaeva notes, "Growing mobile voice revenue is an increasingly challenging task. In developed markets, mobile minutes are often given away for a pittance in the heat of competition, decreasing voice ARPS while mobile data adoption remains weak." This makes fixed-mobile substitution a major strategy to grow the mobile business. But new IP technologies give fixed-line operators and VoIP service providers a chance to add mobile voice offerings and expand revenue streams. Immediate fixed-line operator strategy focuses on retaining enterprise ...