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RING MY BELL.(development, marketing of musical ringtones for wireless telephones)

The New Yorker

| March 07, 2005 | Frere-Jones, Sasha | COPYRIGHT 2005 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In 1997, your cell phone could make two kinds of sounds. It could "ring"--our anachronistic word for the electronic trill that phones produce when you receive a call--or it could play a single-line melody, like "Fur Elise." If you've ever heard a cell phone bleep out Beethoven without the harmony, you'll understand that this wasn't much of a choice. At about this time, Nokia, the Finnish cell-phone company, introduced "smart messaging," a protocol that allowed people to send text messages to one another over their phones, and Vesa-Matti Paananen, a Finnish computer programmer, realized that it would work equally well for transmitting bits of songs. Paananen developed ...

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