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COPYRIGHT 2005 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.
Depending on whom you ask, the Pollie Awards, which the American Association of Political Consultants has been handing out since 1985, are either the Oscars or the Golden Globes of the campaign industry. On a recent Saturday night, about three hundred and fifty of the profession's finest--media strategists, direct-mail coordinators, opposition-research gurus--turned up at the Washington, D.C., Park Hyatt for the presentation of this year's honors. During a three-and-a-half-hour ceremony, operatives from both sides of the aisle clapped, whistled, and yelled "Whoo!" as awards were conferred for outstanding achievement in a broad range of categories, from best Use of E-Mail/Viral Marketing (New Media Communications, for Bush-Cheney '04) to best Yard/Outdoor Sign (Precision Politics, for "Dr. Ramirez for Hospital Board").
The evening began...
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