Big flap in Thailand over public demonstration of breast enlargement cream.

(From Thai Press Reports)

Section: Business News - Models' public massage rubs officials the wrong way, The Nation reports.

Society's conservative forces and arguably overly creative advertising planners are on a collision course again, after a private company launched its breast-beautifying cream by giving breast massages to models in front of reporters' cameras yesterday.

In order to counter criticism of exaggerated advertising for the product, the company provoked strong criticism by trying to show the cream's immediate ability to increase breast size.

The demonstration of the cream by St Herb Co Ltd at the Emerald Hotel involved three female models - one of them 18 years old - with only their nipples covered receiving a 15-minute breast massage with the cream by experts, to help fix their breast-shape problems.

Former teenage singer Prissana 'Pookie' Praisang, an executive of St Herb Co Ltd, said the demonstration was in answer to statements by the Consumer Protection Board (CPB) and Thai Food and Drug Administration (FDA) that the newspaper ads could be exaggerated.

She asked the public not to consider the demonstration obscene or an example of discrimination against women, saying it was just to show the product really worked.