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(From Journal of Japanese Trade & Industry (JJTI))
Byline: Urushihara Takuya
The drive to revive the traditional crafts industry in Japan started to gain momentum in the late 1960s. Amid the emerging imbalance resulting from rapid economic growth, a desire to return to traditional things began to take root among the citizenry due to self-reflection about the lifestyle of mass production and consumption. With the enactment of the Law for the Promotion of Traditional Craft Product Industries in 1974, promotion measures initiated by the nation and local governments were started. Since then, various players have taken active roles in the traditional crafts ...