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While Democratic leaders debate how to find a more mainstream message in 2008, they might examine an economic phenomenon that has turned against them in recent years: homeownership.
In simple terms that resonated with much of Middle America, Bush hammered away throughout the campaign on the importance of the "Ownership Society." For most Americans, the place where this starts is ownership of one's own home.
The U.S. homeownership rate reached 69 percent in 2004. Rates were highest in the red states--73 percent in the Midwest and 70 percent in the South, while the Northeast weighed in at 64 percent and the West stood at 63 percent. Married couples with families, a key Bush constituency, had the highest rates among all groups: over 83 percent.
Homeownership momentum continued right up to the election. Sales of new homes rose 4 percent in the fall, to an annual rate of 1.2 million units--the third highest level on record. Sales of previously owned homes also rose to their third highest level. During the campaign, Bush reiterated his goal of adding ...
Source: HighBeam Research, Homeowner politics propelled Bush.(George W. Bush)(home ownership)