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Play your cards right: presenting a case study in striking the best deals to launch your own great product on a limited budget.(Innovations)
THE ENTREPRENEUR: James Tiscione, 49, and Anthony Tiscione, 79, founders of ACM Enterprises in Tucson, Arizona
PRODUCT DESCRIPTION: The Auto Card Manager (ACM), a thin metal case that holds a driver's license and up to five credit cards. When users push one of the six buttons on the case, the selected credit card is dispensed.
START-UP: $50,000 in 2000 and 2001, to pay for the first production run of 25,000 units
SALES: $1.8 million in 2002
THE CHALLENGE: bringing a new product to market with a limited marketing budget
JAMES TISCIONE DIDN'T HAVE A LOT of money when he launched his business, but that didn't stop him from finding a way to bring his unusual product to market. Here are the steps he followed:
Steps to Success
- Tiscione-Laudano.(FLORIDA WEST)
- Newspaper article from: Sarasota Herald Tribune December 29, 2002 700+ words
The engagement of Kimberly Erin Tiscione of Waldorf, Md., and Spc. Francis Savario Laudano IV of Sarasota...announced. She is the daughter of Col. Frank J. and Rebecca H. Tiscione of Port Tobacco, Md. He is the son of Lt. Col. Frank S...
- Jason Tiscione.(Brief Article)(Statistical Data Included)
- Magazine article from: Pittsburgh Business Times Guzzo, Maria April 7, 2000 700+ words
Supervisor of Application Development I-muse Inc., Warrendale * Age: 29 * Job: Server-side programming in Java and sometimes Perl. I-muse Inc. provides consulting services for Web application development and offers high-end Internet programming services for e-commerce, customized application
- UBI SOFT APPOINTMENT.(picks MJ Media for media buying account)(Brief Article)
- Newspaper article from: Kids Marketing Report February 1, 2001 700+ words
Computer games publisher UBI Soft Entertainment has appointed MJ Media to handle its [pound]2m media planning and buying account. UBI Soft markets computer games such as Rayman 2 and games based on The Flintstones and Dinosaur brands.
- News brief: Lovebox Weekender hires MJ Media.
- Magazine article from: Marketing July 18, 2007 700+ words
Lovebox Weekender, the music festival, has hired youth and entertainment agency MJ Media to handle its media planning and buying
- Flexibility is focus of Senate building upgrade.(Brief Article)
- Magazine article from: Building Design & Construction February 1, 2001 700+ words
...feature of the project, according to Frank Tiscione, assistant superintendent of Senate...spaces separated by modular partitions. Tiscione estimates that the improved utility distribution...office relocation. Overflow space needed Tiscione says the 800,000-sq.-ft. Dirksen...
- Long Island law firms announce staffing changes: December 7, 2007.
- Magazine article from: Long Island Business News December 7, 2007 700+ words
...verdicts. Uniondale-based Rivkin Radler has hired Frank P. Tiscione as a first-year associate in the firm's Insurance &...participant in Rivkin Radler's Summer Associate Program in 2006, Tiscione is a magna cum laude graduate of Tulane Law School. Rivkin...
- 11 1/2 years for $28M bank fraud: Ex-chief of defunct Island Park leasing...
- Newspaper article from: Newsday (Melville, NY) January 13, 2007 700+ words
...his intention was to hurt people." Assistant U.S. Attorney Linda Lacewell, who prosecuted the case along with Steven Tiscione, said Drayer's claims the government manufactured a case were baseless. Lacewell said evidence presented at the trial clearly...
- DC Region Catching the 'Spirit of America'; Patriotic U.S. Army Show Launches...
- Press release article from: PR Newswire June 9, 2003 700+ words
...please visit our Web site at http://www.mdw.army.mil/ or call toll-free 1-866-239-9425. CONTACT: Kim Tiscione, +1-202-685-4097, or Tracy Fitzgerald, +1-202-685-4055, both of the United States Army Military District...
- Spirit of America Meets the Spirit in the Sky ... and the Street; Patriotic...
- Press release article from: PR Newswire July 1, 2002 700+ words
...369-4692. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X41376859 Contact: Kim Tiscione, +1-202-497-1983, or Tracy Peth, +1-202-369-4692, both of United States Army Military District of Washington...
- PEOPLE.(Brief Article)
- Magazine article from: Pittsburgh Business Times April 7, 2000 700+ words
...Falloon joined Computer Resources, Downtown, as director, intergration technologies. i-muse inc. Warrendale, named Jason Tiscione, supervisor of application development; John Anderson, supervisor of Web development; and Steve Davisson, vice president...
Source: HighBeam Research, Play your cards right: presenting a case study in striking the best...