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Blanket statement: one entrepreneur makes a comfortable living after proving security blankets aren't just for kids anymore.(Smart Ideas)(INsecurity Blanket)(Brief Article)(Company Profile)

Entrepreneur

| March 01, 2003 | Pedroza, Gisela M. | COPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

WHAT: Comfort fleece blankets, bears, chocolates and other novelty gifts

WHO: David Avalos of INsecurity Blanket

WHERE: Burbank, California

WHEN: Started in 2001

ADULTS NEED SECURITY BLANKETS, too--just ask David Avalos, the 46-year-old designer of the INsecurity Blanket, a snuggly fleece blanket created to help people take a lighthearted approach when facing their insecurities.

The idea struck when he noticed how much comfort a blanket gave his 3-year-old son. Avalos suddenly started wishing he had something as simple as a blanket to comfort him whenever he hit rough times.

With no experience in the manufacturing industry, the former TV executive and current co-owner of a TV production company decided to design a full line of novelty gifts such as blankets, pillows, bears and chocolates (sold for $24.95, $14.95, $11.95 and $5.95, respectively). Before long, Avalos was ...

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