Attention, please: yell out "look at me!" For free by using other Web sites to your advantage.(Net Sales)

It's easy to educate prospects about your product or service once they're on your Web site, but how do you get them there?

One way is by getting your company's name and URL out on the Web. You can do that by writing content for online newsletters, trading links and posting messages on chat sites. Communicating through other Web sites attracts quality visitors to your site--and it can be done for free.

Content may still be king, but it's an expensive kingdom to maintain. Many organizations can't afford webmasters whose only job is to develop new site content. But because you're an expert in your field, many companies will be more than thrilled if you give them content in exchange for a link to your site.

Your content can be posted on Web sites or sent out in their e-mail. The "publisher" benefits by offering relevant information to their site visitors. When you teach these visitors something new, you also create a "soft sell" marketing opportunity. Don't pitch your business. Rather, share some educational information to establish trust and brand awareness.

Just what is "educational information?" It's content that addresses your prospects' problems. For example, if your company sells exercise equipment, you can provide tips, case studies or statistics about fitness. Your readers will want to know how you, the fitness expert, can help them achieve their goals. With a simple click on your URL, prospects can travel to your site and discover ...