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Getting persona.(Buzz; using wacky personalities for TV ads)(Brief Article)
Each city has an entrepreneur whose wacky TV spots wake us out of a late-night stupor, but can wacky work for you?
Most entrepreneurs are terrible actors, so wacky ads sometimes harm rather than help sales. So before you jump in front of the camera, cautions George Belch, chairman of the marketing department at San Diego State University, "make sure ego isn't driving your decision."
But if you want the notoriety, a wacky persona might be the way to go. George "King" Stahlman, a fixture on San Diego billboards and airwaves, became the King of Bail Bonds more than 45 years ago to build brand recognition. Today, he spends more than $1 minion a year on advertising. "My name is so recognizable that I'm the one people ...
- San Diego Bail-Bond Industry Competition Links Hard Sell with Jail Cells.
- Newspaper article from: Knight Ridder/Tribune Business News February 23, 2003 700+ words
...bond business in San Diego was a kinder, gentler...The owner of A to Z Bail Bonds said he would even...said Cal Minard of San Diego Bail Bonds, which has a two...names. Minard's San Diego Bail Bonds, for instance, also...
- Bail bonds business heats up: It's comedy vs. class as rival firms compete for...
- Newspaper article from: Knight Ridder/Tribune News Service Early, David E. June 20, 2002 700+ words
...First, Bad Boys Bail Bonds used its wild sidewalk...competitor Aladdin Bail Bonds, a company that apes...president of Aladdin Bail Bonds, a 6-year-old agency with offices from San Diego to Eureka, Calif. George...
- Washington State Suspends License of Vancouver-Based Bail-Bonds Company.
- Newspaper article from: Knight Ridder/Tribune Business News January 16, 2002 700+ words
...license of a Vancouver-based statewide bail-bonds company, alleging it ignored warnings...for which she was not licensed. Metro Bail Bonds, with headquarters at 610 W. Evergreen...licensed bail bond agent and could not issue bail bonds. A subsequent investigation found that...
- Bail bonds company to recoup $100,000 in Skundrich case
- Newspaper article from: Tribune-Review/Pittsburgh Tribune-Review Rich Cholodofsky September 16, 2009 700+ words
A bail bonds company will get back some of the money...said investigatory work done by Liberty Bail Bonds was partially responsible for the eventual...is entitled to $150,000 while the bail bonds company should receive $100,000...
- Bail-Bonds Company Reaches across Nation from Greenville, Pa.
- Newspaper article from: Knight Ridder/Tribune Business News August 17, 2001 700+ words
...estimates it will underwrite $850 million in bail bonds, a 25 percent increase over last year...generous to a fault." By any account, bail bonds are a tricky business. When a judge...fugitive clients. The great majority of bail bonds are not big money; typically they are...
- Marietta Barber Offers Bail Bonds, Weddings
- Newspaper article from: The Journal Record October 25, 1994 700+ words
...slammer. "I cut more hair than I write bail bonds," he said. "There isn't a lot of...usually pretty quiet." Most of Lang's bail bonds, he says, come from trivial infractions...court for my whole term." Politics and bail bonds aside, haircuts are what attracted most...
- City Court rejects bail bonds, issues arrest warrants of 40 PPP workers.
- News wire article from: PPI - Pakistan Press International October 31, 2006 700+ words
...Islamabad Musa Muzammil Monday cancelled the bail bonds of about 40 accused PPP activists and...present in the court today and whose bail bonds were not cancelled included Raja Mansoor...The judicial magistrate cancelled the bail bonds of the remaining over 40 activists for...
- Prop. 103 could reduce cost of bail bonds.
- Magazine article from: National Underwriter Property & Casualty-Risk & Benefits Management Gish, Judy November 6, 1989 700+ words
Prop. 103 Could Reduce Cost Of Bail Bonds Beneficiaries of Proposition 103 rollbacks...in addition to consumers - criminals. Bail bonds are considered a type of surety bond...least the last 30 years, the price of bail bonds has been set at 10 percent of the bail...
