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<a href="http://www.accessmylibrary.com/coms2/summary_0286-18842916_ITM" title="Facts and information about Getting persona.(Buzz; using wacky personalities for TV ads)(Brief Article)">Getting persona.(Buzz; using wacky personalities for TV ads)(Brief Article)</a>
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Getting persona.(Buzz; using wacky personalities for TV ads)(Brief Article)
Each city has an entrepreneur whose wacky TV spots wake us out of a late-night stupor, but can wacky work for you?
Most entrepreneurs are terrible actors, so wacky ads sometimes harm rather than help sales. So before you jump in front of the camera, cautions George Belch, chairman of the marketing department at San Diego State University, "make sure ego isn't driving your decision."
But if you want the notoriety, a wacky persona might be the way to go. George "King" Stahlman, a fixture on San Diego billboards and airwaves, became the King of Bail Bonds more than 45 years ago to build brand recognition. Today, he spends more than $1 minion a year on advertising. "My name is so recognizable that I'm the one people ...
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