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Food for thought: creativity is an acquired taste, so start your company off with small bites.(Creative Zone; using creative practices to solve business problems)

Entrepreneur

| March 01, 2003 | Weaver, Juanita | COPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

You decided to build a creatively agile company based on a firm belief that creativity will help you and your company thrive ... or you're a skeptic who, nonetheless, is willing to give it a try. In either case, experience is the best teacher. Begin by experimenting.

Learning how to be more creative is like learning any skill: You gain expertise over time. Starting small can help deal with skepticism among the staff and your own uncertainty. Begin by trying some techniques by yourself or with a few colleagues. By practicing creative techniques and attitudes, you'll gain the confidence and skill to build a company that includes everyone in its creative practice. Remember the goal is always to find a way to tap the creativity of everyone in your company.

I've used the following exercise many times because it's simple yet evocative. Making a collage from magazine images is a great prompt for new ideas. It's non-threatening because everyone can tear pictures out of magazines and arrange them--and it's fun because you get to make a mess.

Decide on the issue or problem that needs some fresh thinking or new solutions. It should be clearly defined before beginning to let the ...

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