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Small world: nanotechnology will soon mean big changes in the way you do business.(Smarts)

Entrepreneur

| March 01, 2003 | Kooser, Amanda C. | COPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

RICK SNYDER, CEO OF Ardesta, (www.ardesta. com) a holding firm in Ann Arbor, Michigan, has a mantra: "Smaller, faster, better, cheaper." He's talking about "small tech," a term that describes nanotechnology, microtechnology and micro-electromechanical systems (MEMS). Nanotechnology in particular has gotten a lot of coverage as big companies like Hewlett-Packard and Intel have begun to introduce nano into computing.

It's hard to pinpoint exactly what small tech is because it has so many wide-ranging applications. "I would call it more of a revolution than an evolution," says Snyder. Nanotechnology, for example, deals with matter at an atomic and molecular level--that is, with matter often described as being less than the width of a human hair in size. It's appearing in everything from stainproof coating for fabrics to scratch-resistant coating for eyeglasses to miniscule computer chip circuits from HP Labs.

Research funding for small tech is enormous. Ardesta is devoted to investing in and helping launch various small tech ventures with an ultimate goal of bringing actual products to market. Many businesses in this fledgling technological area are small entrepreneurial start-ups and spin-offs from ...

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